We want to create a Zero Waste future.

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A Case for the future

Our environment is deteriorating quickly. If people all over the world are to feel good, nature must become healthier. And to get everyone on board, we have to offer beautiful and affordable alternatives that are sustainable: that slow down climate change and environmental degradation. No one should have to compromise for making an environmentally healthy choice, quite the opposite! Wilma wants to honor and reward customers who make better choices.

Our Story

Wilma was born out of a desire to combine a high degree of fashion with caring for our planet.

The year was 2018. Two Swedish tech entrepreneurs, Pärlan Fritz and David Malmqvist had been working with premium tech products over the course of ten years and they saw the industry change. Cheap, poor quality accessories began competing with Swedish premium products. All the while, the threat of global warming, melting glaciers, major forest fires and plastic islands in our oceans was increasing. Fritz and Malmqvist became determined to be part of the solution, to give future generations the opportunity to experience our planet’s magnificent nature. Inspired by Pärlan's teenage daughter and her contemporaries, the pair developed their first collection of tech accessories focused on style, made from 100 percent renewable materials. They call it Eco Fashion by Wilma, a name that has come to symbolize an entire generation of style-conscious, determined young adults. Wilma stands for WILL, the will to make a difference.


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Quality, Sustainability & Design


Wilma's design is created in our Concept Studio on Östermalm, Stockholm. Our keywords are quality, caring and style. All accessories are continuously updated to complement current fashion trends, but above all to support our vulnerable nature. The international fashion scene is a great source of inspiration, but we never create anything that doesn’t contribute to the changes we want to see in the world: thriving oceans and healthy forests and sparkling white glaciers.

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Made from Earth-friendly materials.

Compostable Bio based polymer made from maize starch.

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Lightweight Protection 

Protects all sides of your phone.

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Maintaining the original feel.

Wilma's signature Soft Grip.